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Segmentation of Brand
DASA offers the market three levels of service - premium, executive and standard -, with different brands, in line with the segmentation of the health plans in Brazil.
Such segmentation allows for the adjustment of the services provided to specific market segments, in line with the various products offered by health plans and with the socioeconomic differences in each region.
It should be noted, however, that the quality of services provided, regardless of the brand segment and of the location of the service units, are the same due to the centralization of the sample analyses at central laboratories (for clinical analysis) or in report centers (for Radiology and Diagnostic Imaging exams).
Last updated December 27, 2016 - 13:42